ScoreKeeper: Friend Score Management App
UX Case Study
Context
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Industry: Mobile Applications, Gaming
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Team Composition:
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Solo UX Designer
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Background: In the competitive gaming landscape, friends often face challenges in accurately tracking scores during both casual and competitive sessions. The goal of this project was to design a solution that would allow users to effortlessly and intuitively record scores, enhancing the gaming experience without interruptions.
30 min daily flow
Activity
HI, Prajwal!
Your Program
ROLE
PRODUCT DESIGN, PROTOTYPE
PLATFORM
MOBILE APP, DESKTOP WEB APP
DURATION
4 WEEKS
YEAR
2022
PROJECT OVERVIEW
Title: ScoreKeeper- Simplifying Score Management Among Friends
Subtitle: A mobile app designed to streamline score tracking for competitive gaming sessions.
Your Role: Lead UX Designer
Duration: 1 months
BRIEF [CONTEXT]
Background: In the competitive gaming landscape, friends often struggle to keep track of scores accurately during casual or competitive sessions. The client needed a solution that was simple, intuitive, and engaging to help users track scores without disrupting the gaming experience.
Industry: Mobile Applications, Gaming
Team Composition:
Solo UX Designer
PROBLEM STATEMENT
Define the Problem: Users need a streamlined method to track scores during gaming sessions that is quick, easy to use, and doesn’t interrupt the flow of the game.
Key Challenges:
Designing a simple and intuitive interface that users can interact with swiftly during gameplay.
Accommodating various game types with different scoring rules.
Ensuring the app’s performance is smooth on a wide range of Android devices.
CRAFTED SOLUTION
High-Level Overview: ScoreKeeper is a mobile app that allows users to manage scores for various games effortlessly. It provides real-time score updates, game history tracking, and social sharing capabilities.
Key Features:
Quick Score Updates: Real-time score input with minimal navigation.
Game Session Management: Start, pause, and end game sessions with easy access.
Leaderboards: Track cumulative performance among friends.
Historical Game Data: Review past game sessions and performance trends.
Design Philosophy: Focused on simplicity, speed, and minimal disruption, the design aims to enhance the gaming experience by being a silent yet powerful companion.
USER RESEARCH
User Research:
Conducted 10 user interviews to understand current scorekeeping methods and pain points.
Deployed surveys to gather quantitative data on score management preferences.
Persona Development:
Tom, the Casual Gamer: Needs a quick, no-fuss way to track scores.
Sarah, the Competitive Athlete: Interested in long-term performance tracking.
Key Insights:
Speed and ease of use are paramount.
Customization is essential for different games.
Users want to share their achievements with friends.
PROJECT GOALS
Primary Goals:
Improve user retention by providing an engaging and easy-to-use score management tool.
Enhance user satisfaction by minimizing the effort required to manage scores.
Success Metrics:
User Retention: Measure the percentage of users returning after the first session.
Task Completion Rate: Track how efficiently users can manage scores.
Engagement: Monitor how frequently users use the leaderboard and history features.
TIMELINE
Phases:
Tools Used:
Brainstorming & Ideation
Process: Held collaborative brainstorming sessions with the team to explore potential solutions, followed by sketching out rough ideas.
Concepts Explored:
A simple score tracker with minimal features.
A comprehensive score management tool with leaderboards and social sharing.
Final Concept Selection: Chose a balanced approach that combined ease of use with essential features like historical data and leaderboards.
ITERATIONS
Design Iterations:
Iteration 1: Basic functionality, focusing on score entry.
Iteration 2: Added leaderboards and game history.
Iteration 3: Enhanced UI based on usability testing feedback, improving navigation and customization.
Feedback Loops: Regular feedback sessions with stakeholders and users informed each design iteration, ensuring alignment with user needs.
CONCLUSION
Project Outcome:
ScoreKeeper was successfully launched, meeting user needs for a simple yet powerful score management tool.
Learnings:
The importance of balancing feature richness with simplicity in UX design.
Impact:
The app improved the gaming experience for users by providing a seamless and intuitive way to manage scores and track performance over time.
SCOPE OF IMPROVEMENT
What Could Have Been Better?
More extensive customization options for different game types.
Better integration with social media platforms for sharing results.
Future Considerations:
Explore team-based game support.
Implement advanced analytics for deeper performance insights.
FEEDBACK & SUGGESTIONS
Request Feedback:
Open to feedback on how the case study could be improved or insights on additional features users might want.
Viewer Interaction:
Feel free to reach out with suggestions or questions about the project.